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Every year, more than 41,000 Californians die because they smoked. With smoking initiation rates on the decline in the state, focusing resources and efforts on helping current smokers quit is the next frontier for reducing the number of smoking-attributable deaths in California. The California Tobacco Control Alliance is a statewide organization working to reduce the use of tobacco in California through collaboration with traditional tobacco control organizations and new partners. Designed to go beyond traditional efforts, the Alliance unites government, nonprofit, health, corporate, academic and business organizations behind a comprehensive statewide tobacco control strategy.
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